Getting started on SEO

Start-up businesses are often confused by the term “SEO” and what it means ( They also don’t know how they can use this information in their business or if there is any value at all for them. This article will help you understand exactly what search engine optimization is, why it matters, and how you can start using it today!

What Is Search Engine Optimization?

Search engine optimization is a process of improving your website so that it ranks higher on Google when someone searches for keywords related to your products or services. An effective SEO strategy aims to increase traffic from organic search results while decreasing the amount of time users spend looking through paid ads.

The first step towards optimizing your site is understanding where people go online to find things like yours ( There are two main ways people look for websites:

1. Organic – When someone types something into a web browser, they’re searching for content relevant to those words. If you want to rank high in these searches, you need great content that answers questions about your product/service. You’ll be able to tell whether or not your content is good because you’ll see lots of backlinks pointing to your page. These links come from other sites that think highly enough of your work to link to it

2. Paid Ads – People who aren’t interested in reading long-form articles may instead choose to click on sponsored advertisements instead of organic listings. To ensure your ad appears next to relevant terms, you pay each time someone clicks on one of your ads. It’s essential to note that most advertisers only show their best-performing ads to potential customers; therefore, you won’t always get the same. However, since you only pay per click, it’s possible to test different variations of your ad until you find the ones that perform well.

Why Does It Matter To Your Business?

If you’ve ever tried starting a new business, then you probably already know that getting noticed takes more than just having a pretty logo. Getting found requires some serious marketing efforts. But with the right tools, you can easily improve your visibility on major search engines such as Google, Bing, Yahoo!, etc., which could mean thousands of extra visitors every month.

In fact, according to HubSpot, companies that invest in SEO grow revenue between 30% and 100%. That’s huge! And remember, even though you might not realize it yet, you’re spending money on advertising ( So investing in SEO now makes sense both financially and strategically.

The bottom line?

You should consider investing in SEO if you haven’t done so already. Not only does it boost your company’s overall brand awareness, but it helps drive qualified leads and sales too. Businesses, especially start-ups, shouldn’t ignore SEO completely. Instead, they should focus on making small changes here and there to ensure their pages appear organically whenever someone looks for them.

Getting started on SEO