There is a high probability that you’ve come across the term SEO at some point. You may have asked yourself, what is SEO? Why is SEO important?

SEO entails understanding the process that affects the visibility of your website on a search engine without reliance on paid results. As a business owner, you’ll be more interested in SEO since you can utilize it to drive traffic to your website and generate leads while improving your sales margins.

Why is SEO Important?

Many people search for different things on the internet. Using SEO, you can drive traffic to your website. However, you should ensure there is high-intent and very specific traffic.

People usually search for different things that relate to your business. Beyond that, prospects usually search for different kinds of things that are somewhat related to your business. As a result, there is an opportunity to connect with prospective clients while also answering any questions they may have. Also, you can help them solve different problems and also become a trusted resource.



You need to understand that Google is responsible for a considerable percentage of the search engine traffic globally. We can say that Google is a dominant player, and your business should strive to be on the first page of the search engine.

Keep in mind that the search results usually change constantly from one search engine to the next. For instance, Google has been updating different things when it comes to the websites are ranked. Also, the cheap and easy ways to rank your site have become risky compared to before.

Google makes use of an algorithm that is highly complex. The search engine is also on the lookout for the webpages that have relevant and high-quality information about the queries by different people. The manner in which people engage with your web page also matters.